Crosscut Brings Big Ideas to Hybrid
Crosscut Brings Big Ideas to Hybrid
Crosscut Brings Big Ideas to Hybrid
Year
2022
Year
2022
Year
2022
Type
Hybrid / Conference
Type
Hybrid / Conference
Type
Hybrid / Conference
Timeframe
5 Days
Timeframe
5 Days
Timeframe
5 Days
Overview
Overview
Overview
Crosscut Festival is an annual gathering of bold thinkers and headline voices. The 2022 event expanded to a five day hybrid experience featuring more than fifty speakers and a mission to reach a wider audience with conversations that matter.
Crosscut Festival is an annual gathering of bold thinkers and headline voices. The 2022 event expanded to a five day hybrid experience featuring more than fifty speakers and a mission to reach a wider audience with conversations that matter.
Crosscut Festival is an annual gathering of bold thinkers and headline voices. The 2022 event expanded to a five day hybrid experience featuring more than fifty speakers and a mission to reach a wider audience with conversations that matter.
/01
/01
/01
Challenge
Challenge
Challenge
The pivot from a three day format to a multi day hybrid program introduced real pressure. Celebrity speakers shifted from prerecorded to live and the team needed a broadcast quality platform that would hold up across unpredictable schedules and a complex run of show.
The pivot from a three day format to a multi day hybrid program introduced real pressure. Celebrity speakers shifted from prerecorded to live and the team needed a broadcast quality platform that would hold up across unpredictable schedules and a complex run of show.
The pivot from a three day format to a multi day hybrid program introduced real pressure. Celebrity speakers shifted from prerecorded to live and the team needed a broadcast quality platform that would hold up across unpredictable schedules and a complex run of show.
/02
/02
/02
Approach
Approach
Approach
Virtual PRO partnered closely with Crosscut to produce a fully custom experience that elevated every moment. The team managed seamless live broadcasts, multi session scheduling, speaker prep, accessible viewing, creative continuity, and showboard planning so the content could shine.
Virtual PRO partnered closely with Crosscut to produce a fully custom experience that elevated every moment. The team managed seamless live broadcasts, multi session scheduling, speaker prep, accessible viewing, creative continuity, and showboard planning so the content could shine.
Virtual PRO partnered closely with Crosscut to produce a fully custom experience that elevated every moment. The team managed seamless live broadcasts, multi session scheduling, speaker prep, accessible viewing, creative continuity, and showboard planning so the content could shine.
/03
/03
/03
Results
Results
Results
The result was a five day festival delivered without a hitch. Crosscut reached more viewers than ever before and captured a library of high value content for continued use. The event became a model for how hybrid experiences can expand reach and deepen impact.
The result was a five day festival delivered without a hitch. Crosscut reached more viewers than ever before and captured a library of high value content for continued use. The event became a model for how hybrid experiences can expand reach and deepen impact.
The result was a five day festival delivered without a hitch. Crosscut reached more viewers than ever before and captured a library of high value content for continued use. The event became a model for how hybrid experiences can expand reach and deepen impact.
Speakers
50
Days
5
/04
/04
/04
Full-on saved my entire life. Being able to build out showboards in advance, with the support partnership, was a game changer.
Andrea O’Meara, Manager of Events at KCTS 9
Full-on saved my entire life. Being able to build out showboards in advance, with the support partnership, was a game changer.
Andrea O’Meara, Manager of Events at KCTS 9
Full-on saved my entire life. Being able to build out showboards in advance, with the support partnership, was a game changer.
Andrea O’Meara, Manager of Events at KCTS 9
Manager of Events
Andrea O'Meara
Manager of Events
Andrea O'Meara
Manager of Events
Andrea O'Meara
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