Amazon Reimagines Conflux for Hybrid Audiences
Amazon Reimagines Conflux for Hybrid Audiences
Amazon Reimagines Conflux for Hybrid Audiences
Year
2021
Year
2021
Year
2021
Type
Hybrid. Conference.
Type
Hybrid. Conference.
Type
Hybrid. Conference.
Timeframe
2 Days
Timeframe
2 Days
Timeframe
2 Days
Overview
Overview
Overview
Amazon’s annual design symposium, Conflux, brings together the global design community for two days of inspiration and connection. In 2021, the team set out to build a hybrid experience that matched the creativity and scale of the organization.
Amazon’s annual design symposium, Conflux, brings together the global design community for two days of inspiration and connection. In 2021, the team set out to build a hybrid experience that matched the creativity and scale of the organization.
Amazon’s annual design symposium, Conflux, brings together the global design community for two days of inspiration and connection. In 2021, the team set out to build a hybrid experience that matched the creativity and scale of the organization.
/01
/01
/01
Challenge
Challenge
Challenge
A hybrid event of this size needed to serve thousands of attendees with flawless execution. The program required live and prerecorded content, accessibility for a global workforce, and a digital environment that felt as polished as an in person event.
A hybrid event of this size needed to serve thousands of attendees with flawless execution. The program required live and prerecorded content, accessibility for a global workforce, and a digital environment that felt as polished as an in person event.
A hybrid event of this size needed to serve thousands of attendees with flawless execution. The program required live and prerecorded content, accessibility for a global workforce, and a digital environment that felt as polished as an in person event.
/02
/02
/02
Approach
Approach
Approach
Virtual PRO partnered with Amazon to build a fully branded experience that blended live direction, prerecorded segments, interactive chat, and streamlined run of show management. The team ensured every speaker, page, transition, and accessibility feature delivered a smooth viewing experience for the hybrid audience.
Virtual PRO partnered with Amazon to build a fully branded experience that blended live direction, prerecorded segments, interactive chat, and streamlined run of show management. The team ensured every speaker, page, transition, and accessibility feature delivered a smooth viewing experience for the hybrid audience.
Virtual PRO partnered with Amazon to build a fully branded experience that blended live direction, prerecorded segments, interactive chat, and streamlined run of show management. The team ensured every speaker, page, transition, and accessibility feature delivered a smooth viewing experience for the hybrid audience.
/03
/03
/03
Results
Results
Results
More than 1500 attendees participated in a seamless two day broadcast that exceeded expectations for engagement and accessibility. Amazon delivered an inclusive event for its entire design community. Virtual PRO made it possible.
More than 1500 attendees participated in a seamless two day broadcast that exceeded expectations for engagement and accessibility. Amazon delivered an inclusive event for its entire design community. Virtual PRO made it possible.
More than 1500 attendees participated in a seamless two day broadcast that exceeded expectations for engagement and accessibility. Amazon delivered an inclusive event for its entire design community. Virtual PRO made it possible.
Attendees
15,000+
Pig Pivot
Going Hybrid
/04
/04
/04
A virtual platform allows people to essentially jump out of their seats and throw emojis, where you can’t really do without being disruptive during a talk. The chat is totally a space for that engagement to happen, which is awfully neat.
Corey Dangel, Amazon Design Community Leader
A virtual platform allows people to essentially jump out of their seats and throw emojis, where you can’t really do without being disruptive during a talk. The chat is totally a space for that engagement to happen, which is awfully neat.
Corey Dangel, Amazon Design Community Leader
A virtual platform allows people to essentially jump out of their seats and throw emojis, where you can’t really do without being disruptive during a talk. The chat is totally a space for that engagement to happen, which is awfully neat.
Corey Dangel, Amazon Design Community Leader
Amazon Design Community Leader
Corey Dangel
Amazon Design Community Leader
Corey Dangel
Amazon Design Community Leader
Corey Dangel
Next
Project
Cognizant Streams a Global Celebration
Cognizant live streamed 5 stages and 20 watch parties to an audience spanning 50 countries for their 2025 Impact Awards. When Cognizant wanted a celebration, VirtualPro ensured it had an impact.
