Mindful Elevates Product Launch Beyond Zoom
Mindful Elevates Product Launch Beyond Zoom
Mindful Elevates Product Launch Beyond Zoom
Year
2023
Year
2023
Year
2023
Type
Product Launch. Virtual.
Type
Product Launch. Virtual.
Type
Product Launch. Virtual.
Timeframe
1 Day
Timeframe
1 Day
Timeframe
1 Day
Overview
Overview
Overview
Mindful is a customer experience platform focused on improving how people connect with brands. For their new product launch, they wanted an elevated broadcast that blended planning, creativity, and dynamic production to keep audiences engaged from start to finish.
Mindful is a customer experience platform focused on improving how people connect with brands. For their new product launch, they wanted an elevated broadcast that blended planning, creativity, and dynamic production to keep audiences engaged from start to finish.
Mindful is a customer experience platform focused on improving how people connect with brands. For their new product launch, they wanted an elevated broadcast that blended planning, creativity, and dynamic production to keep audiences engaged from start to finish.
/01
/01
/01
Challenge
Challenge
Challenge
The stakes were high because Zoom could not deliver the sophistication or control the team needed. Mindful wanted a tool that allowed full show planning, flexible layouts, and a level of visual polish that would match the importance of the release.
The stakes were high because Zoom could not deliver the sophistication or control the team needed. Mindful wanted a tool that allowed full show planning, flexible layouts, and a level of visual polish that would match the importance of the release.
The stakes were high because Zoom could not deliver the sophistication or control the team needed. Mindful wanted a tool that allowed full show planning, flexible layouts, and a level of visual polish that would match the importance of the release.
/02
/02
/02
Approach
Approach
Approach
Virtual PRO guided the Mindful team as they built a complete run of show in Greenroom. The team mixed live and prerecorded content, created detailed shots for an eight person panel, and used layout changes to keep the experience visually rich and easy to follow. The workflow was simple for producers and seamless for viewers.
Virtual PRO guided the Mindful team as they built a complete run of show in Greenroom. The team mixed live and prerecorded content, created detailed shots for an eight person panel, and used layout changes to keep the experience visually rich and easy to follow. The workflow was simple for producers and seamless for viewers.
Virtual PRO guided the Mindful team as they built a complete run of show in Greenroom. The team mixed live and prerecorded content, created detailed shots for an eight person panel, and used layout changes to keep the experience visually rich and easy to follow. The workflow was simple for producers and seamless for viewers.
/03
/03
/03
Results
Results
Results
The launch outperformed expectations with eighty nine percent audience retention and standout reactions from internal teams and attendees. Mindful proved that product launches can feel cinematic. Virtual PRO made it possible.
The launch outperformed expectations with eighty nine percent audience retention and standout reactions from internal teams and attendees. Mindful proved that product launches can feel cinematic. Virtual PRO made it possible.
The launch outperformed expectations with eighty nine percent audience retention and standout reactions from internal teams and attendees. Mindful proved that product launches can feel cinematic. Virtual PRO made it possible.
Retention
89%
Live Speakers
8
/04
/04
/04
Everyone was really impressed with the style of the show. They were like, ‘This is amazing. What was that?! This isn’t Zoom!’ which was exactly what we wanted to hear.
Miles Price, Senior Product Marketing Manager
Everyone was really impressed with the style of the show. They were like, ‘This is amazing. What was that?! This isn’t Zoom!’ which was exactly what we wanted to hear.
Miles Price, Senior Product Marketing Manager
Everyone was really impressed with the style of the show. They were like, ‘This is amazing. What was that?! This isn’t Zoom!’ which was exactly what we wanted to hear.
Miles Price, Senior Product Marketing Manager
Senior Product Marketing Manager
Miles Price
Senior Product Marketing Manager
Miles Price
Senior Product Marketing Manager
Miles Price
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